This initiative furthers Triller’s mission and ongoing efforts to provide creators with greater control, extensibility, and agency, and specifically empowering Black creators and deepening the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports, and other genres for consumer brand integrations and advertising opportunities.
#Walmart nyx lipstick professional#
Triller has teamed up with Walmart and NYX Professional Makeup to support the pledge and provide monetization opportunities and brand deals to over 200 creators involved in its Assembly of Black Creators, and will be promoting and sponsoring content across social media to ensure maximum visibility and exposure throughout the month.
LOS ANGELES, February 10, 2022-( BUSINESS WIRE)-In honor of Black History Month, Triller, the AI-powered open garden technology platform for creators, today announced it's pledging 50 million guaranteed views to Black creators during the month of February. “Collaborating with our partners on those types of emerging platforms and building full, 360 experiences so that we really touch the customer at every touchpoint is key.Brands’ Pledge to Creators will Maximize Audiences on Triller Content Offer Paid Brand Partnership Deals “We approach experience with retailers through co-creation of collaboration, where we encourage our test-and-learn mentality, and really build robust plans on our platforms to really get the campaign out there,” said Dastmalchi.
What part do retailers play when it comes to digital marketing? “It is about finding the right creator that speaks to that platform and really has the right audience that connects with those moments,” she said, referencing a partnership with Walmart and TikTok’s Avani Gregg during Halloween. When it comes to navigating social media - platforms like Instagram and TikTok - in the end, it comes down to the content creators, said Dastmalchi. And we saw that people were spending more time in this experience, because it was interactive.” It’s a fun game where you can win prizes, get discount products and more. And then from there you enter a portal where we created a gamified experience where users can actually control an avatar and move in the game with their mobile phones to collect different beauty items from NYX Professional Makeup. So… start with a filter, and really allows people to experience our product, so they can see a super-pumped look, hydrated skin. “We link the idea of consumer touchpoints, like gaming AR and social commerce in one. “ creates some of the best and industry-leading AR technology,” said Dastmalchi. While applying the digital-first approach, NYX has been leaning into partnerships, collaborating with Snapchat to reimagine the beauty experience in the metaverse. “We’re really excited to see what comes out of that.”
“She’s able to scan facial features and create a personalized recommendation of different looks using artificial intelligence,” said Dastmalchi. The NYX team has been prioritizing “evolving” existing technology to create for more realistic digital experiences, recently launching “MYAIA” - an AR-powered “makeup artist” offering makeup consultations.
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